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You shape and support media strategies across our local markets, strengthening Mental Availability and contributing to long-term brand growth. You advance our approach to Mass Reach Media, including channels such as TV and YouTube, and translate strategic principles into practical guidance for our markets.

Tasks

  • Shape and support media strategies across local markets to strengthen Mental Availability and contribute to long-term brand growth.
  • Advance the approach to Mass Reach Media, including channels such as TV and YouTube, and translate strategic principles into practical guidance for markets.
  • Develop global best practices, playbooks and training to strengthen media capabilities and enable teams to make better media decisions.
  • Drive media effectiveness and campaign measurement, establishing meaningful standards for KPIs, testing and learning across the Group.
  • Further develop the Retail Media approach, focusing on effectiveness, incrementality and business impact.
  • Partner with Marketing Directors, Brand Managers, agencies and external experts to evaluate media investments, identify opportunities and influence decisions across markets.
  • Keep Emmi connected to developments in the media landscape, translating relevant trends, marketing science and emerging capabilities into clear, actionable recommendations.

Requirements

  • You bring 5+ years of experience in media strategy, digital marketing or media effectiveness, ideally gained in an international organisation or comparable environment.
  • You have strong experience with Mass Reach Media and understand how media contributes to long-term brand building.
  • You are familiar with digital media ecosystems such as YouTube, DSPs, Retail Media and Performance Marketing.
  • Experience in FMCG and knowledge of marketing science concepts such as Mental Availability, Category Entry Points, Distinctive Assets or Ehrenberg-Bass principles are strong advantages.
  • You combine an analytical mindset with the ability to turn complex information into clear and actionable recommendations.
  • You are comfortable working across markets and influencing senior stakeholders without direct authority.
  • You are fluent in English; additional languages are an advantage.

Benefits

  • Six weeks' vacation per year, increasing gradually to up to seven weeks from the age of 46 onward.
  • Attractive pension fund with flexible savings plans and interest above the legal minimum on retirement savings.
  • Sabbatical and the option to purchase up to two additional weeks of vacation leave.
  • Voluntary profit sharing depending on business success.
  • Individual development plan with tailored development plans to promote individual competencies and support long-term growth.
  • Occupational health management, preventive measures and free social counseling for professional and private matters through partner Proitera.
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Über uns
Emmi AG mit Sitz in Luzern ist ein börsennotiertes Schweizer Lebensmittelunternehmen und der führende Hersteller von hochwertigen Milchprodukten und verwandten Spezialitäten. Das Unternehmen verarbeitet Rohmilch zu einem breiten Sortiment an Milchprodukten, Käse, Kaffeespezialitäten und Desserts und vertreibt diese in zahlreichen Ländern weltweit. Emmi betreibt Produktionsstandorte in mehreren Ländern und beliefert Detailhandel, Gastronomie und Industrie mit eigenen Marken und Private-Label-Produkten.
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